Greta Grossman

Born Greta Magnuson on 1906 in Helsingborg, Sweden. Greta Grossman was a Swedish furniture designer, interior designer, and architect. She has maintained a prolific forty-year career on two continents: Europe and North America. During the mid-20th century, she was one of the few female designers to gain prominence in the architectural scene. Her pieces made her become the first woman to receive a prize for furniture design from the Swedish Society of Industrial Design. In the midst of the world war II in 1940, they moved to California and she continued to pursue the legacy she started in Sweden and opened a well-publicized shop on Rodeo drive that soon started to attract celebrity clients because of her unique approach to Swedish modernism. Her compact, functional and visually lightweight modern aesthetic won her two prestigious Good Design Awards from MoMA and The National Museum in Stockholm. After retiring in 1960s, she is renowned worldwide for her role in defining the modern aesthetic.